▪️ Content Designer

Oct 2023 - Jan 2024

Future Card

• Led UX writing, content design, and marketing content for fintech product, shaping in-app content, web experiences, transactional messaging, and marketing campaigns to enhance financial accessibility.
• Developed and maintained content guidelines, ensuring brand consistency across all touchpoints, reducing content inconsistencies by 30% and drop-off rates by 20%.
• Directed a high-impact multi-channel content campaign, achieving a record-breaking 9% conversion rate and doubled click-through rates.
• Partnered with Product Marketing & Community Growth teams, shaping outreach strategies that contributed to 100+ brand partnerships.

▪️ Content Designer + Strategist

Jul 2022 - present

Freelance

• Partnered with B2B SaaS and AI startups to redesign landing pages, increasing engagement rates by 20%.
• Led content strategy consulting, helping clients clarify their value proposition and improve brand consistency and company scalability across content and product touchpoints.
• Conducted UX audits, identifying friction points and recommending content improvements that increased time on page by 30%.

▪️ Content Designer

Mar 2023 - Jul 2023

Avocademy

• Increased organic search traffic by 50% and reduced bounce rates by 10% through SEO-driven blog posts and newsletters, leveraging AI and content optimization strategies.
• Developed SEO-optimized website copy, app UX writing, and microcopy, contributing to a 15% increase in user retention.
• Managed and optimized a marketing blog for 20K+ subscribers, improving engagement by 20%.
• Analyzed user data to tailor content and enhance engagement by 20%.